How to use Facebook ads to grow your business

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact

For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI have all contributed to this frustration.

... (Continue Reading).

More Online Activities Performed on Mobiles than PCs

Chart of the day: Internet users now average around 14 activities on their mobiles

Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they are on their computers. This will be due to the rise in mobile usage and time spent on tablet devices.

... (Continue Reading).

Email marketing trends 2018

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization.

... (Continue Reading).

How to craft a brand voice

In an omnichannel world, a consistent brand voice is essential – here's how to create one.

Brand voice covers not only a company's tone of voice and the language used in its communications, but also what content and messages a brand shares and prioritises. ... (Continue Reading).

How To Apply Consistency in Web Design

There’s tremendous value in consistency of digital interfaces. People browsing the web encounter dozens of websites that all have different styles, yet most feature very similar page elements.

Most designers don’t even think about these features. Page headers, navigation menus, body copy, CTA buttons, the list seems endless. ... (Continue Reading).

Realigning Your SEO Strategy When Business Needs Change

Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google's updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much.

Implementing all of this successfully, though, is easier said than done. How exactly can you make sure that you’re focusing on quality traffic? And how do you even know that this traffic will help your brand grow? In this blog post, I’m going to show you how to pivot your SEO strategy according to the business' needs.... (Continue Reading).

Best Practices of Hotel Website UX Design

User experience is an integral part of any website design and there is no doubt about that. However if there’s a single industry where user experience matters more than anything else is, of course, hospitality.

Hospitality is all about meeting and exceeding guest expectations and providing stellar guest experience from the very first touch point till the last. ... (Continue Reading).

Reaching The Millennials: Mobile Marketing Trends And Techniques

The average American spends almost five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers. With $100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this disconnect. ... (Continue Reading).

No, Paid Search Audiences Won’t Replace Keywords

I have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth. ... (Continue Reading).

Just Keep Scrolling! How To Design Lengthy, Lengthy Pages

Websites with long or infinite scrolling are becoming more and more common lately, and it’s no mere trend or coincidence. The technique of long scrolling allows users to traverse chunks of content without any interruption or additional interaction — information simply appear as the user scrolls down the page.

Infinite scrolling is a variety of long scrolling that allows users to scroll through a massive chunk of content with no finish line in sight (it’s the endless scrolling you see on Facebook, Twitter and Tumblr feeds). ... (Continue Reading).

23 Bulletproof Real Estate Marketing Ideas

In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is posing more and more difficult. As real estate agents and homeowners realize the steep uphill battle needed to be climbed, they turn to professionals to assist them in this highly complex and convoluted field of online marketing.

... (Continue Reading).